BMW: The Grille Appeal
BMW's larger and more prominent grilles in recent years are primarily a result of the company's design and marketing choices. There are several reasons behind the big grilles:
Design Trends: Automotive design trends evolve over time. Large grilles have become more popular in the industry, and BMW, like many other manufacturers, has followed suit to create a distinctive, modern look.
Brand Identity: BMW is known for its iconic kidney grille design. Enlarging the grille emphasizes this distinctive feature and helps reinforce the brand's identity.
Cooling and Aerodynamics: In some cases, larger grilles can assist in cooling the engine and improving aerodynamics, which can enhance the car's performance.
Perceived Presence: A larger grille can make the car look more imposing and give it a strong road presence, which can be appealing to some customers.
Model Differentiation: Different BMW models may have varying grille designs, and a larger grille on one model can help differentiate it from others in the lineup.
It's important to note that the shift to larger grilles has been a matter of design philosophy and aesthetic choices. Some people appreciate the new design language, while others may prefer the older, smaller grille styles. Ultimately, it's a matter of personal preference, and BMW's design choices reflect the evolving tastes of their target audience.
We offer a wide variety of grilles at Bimmer Plug to add enhancements.