BMW: The Grille Appeal

BMW's larger and more prominent grilles in recent years are primarily a result of the company's design and marketing choices. There are several reasons behind the big grilles:

  1. Design Trends: Automotive design trends evolve over time. Large grilles have become more popular in the industry, and BMW, like many other manufacturers, has followed suit to create a distinctive, modern look.

  2. Brand Identity: BMW is known for its iconic kidney grille design. Enlarging the grille emphasizes this distinctive feature and helps reinforce the brand's identity.

  3. Cooling and Aerodynamics: In some cases, larger grilles can assist in cooling the engine and improving aerodynamics, which can enhance the car's performance.

  4. Perceived Presence: A larger grille can make the car look more imposing and give it a strong road presence, which can be appealing to some customers.

  5. Model Differentiation: Different BMW models may have varying grille designs, and a larger grille on one model can help differentiate it from others in the lineup.

It's important to note that the shift to larger grilles has been a matter of design philosophy and aesthetic choices. Some people appreciate the new design language, while others may prefer the older, smaller grille styles. Ultimately, it's a matter of personal preference, and BMW's design choices reflect the evolving tastes of their target audience.

We offer a wide variety of grilles at Bimmer Plug to add enhancements. 

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